Derrick Frohne-Microsdhc Plus One Memory Storage Device

At Design Interviews

Interview with Derrick Frohne : Frank Scott: What is the main principle, idea and inspiration behind your design?. Derrick Frohne : To make this SD adapter versatile, a metric ruler was printed on the SD adapter to assist people with an option to use microSDHC +1 for measurements in small projects. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Derrick Frohne : simplicity and functionality are two equivalent main focuses. .Frank Scott: What are your future plans for this award winning design?. Derrick Frohne : I hope enough people will buy the product so they can have another useful tool to make life simple and efficient. .Frank Scott: How long did it take you to design this particular concept?. Derrick Frohne : microSDHC +1 preparation was less than 1 week. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Derrick Frohne : The business I founded, Frohne, will distribute it and allow others to distribute it with all rights reserved to the CEO of Frohne. .Frank Scott: What made you design this particular type of work?. Derrick Frohne : I design consumer electronics to provide a useful tool and also to support my family. .Frank Scott: Who is the target customer for his design?. Derrick Frohne : The customer will be the person who is a person who wants or needs and versatile consumer electronic device or tool to assist in his or her life. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Derrick Frohne : The SD adapter is the first adapter with a precise metric ruler worldwide. .Frank Scott: How did you come up with the name for this design? What does it mean?. Derrick Frohne : Mecca and I were speaking and she randomly said, " 1 + 1 = Frohne ". She was implying that I was her other half that made her complete so I dedicate this design to Mecca. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Derrick Frohne : I had to design something unique to compete with big corporations, with less resources and a very small budget. .Frank Scott: How did you decide to submit your design to an international design competition?. Derrick Frohne : It was the logical choice to dissipate the publicity fast .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Derrick Frohne : Design your own way, be yourself, think unique. .

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